Alder Paper Company is founded by a mother and daughter team, Lisa & Kelsey Freeman. Kelsey is a graphic designer, photographer and videographer who began developing her passion for capturing visual beauty at an early age. Lisa is an interior designer, organizer and stager for homes, who brings over 30 years of experience to this team. In 2013, Kelsey & Lisa formed Alder Paper Company.
The name “Alder” is inspired by Kelsey’s late grandfather, Vernon. The name Vernon means alder tree, which is a tree whose life come directly from rivers which feed their roots. As a deep-rooted species, it helps to maintain the soil in river banks and reduces the effects of erosion. Alder root systems which are exposed in the water give shelter to fish during times of high water flow, and provide a safe refuge from predators. It was believed that alder helps you face up to the things you’ve been avoiding. Alder tree essence is invigorating, and it also reduces nervousness and anxiety. It is said to aid success in your business and academic ventures.
“He is like a tree planted by water, that sends out its roots by the stream, and does not fear when heat comes, for its leaves remain green, and is not anxious in the year of drought, for it does not cease to bear fruit.” -Jeremiah 17:8